What are the secrets to success? Well, successful people
work hard. But you work hard too, right?
And if you keep working harder and harder you're just
going to be miserable. So what's the answer?
Successful people don't just work hard, they also work
different.
So let's see what you and I can learn from extremely
successful people who achieve big things -- and hear some really cool stories
in the process.
And since we're talking about big accomplishments, it
only makes sense that the first thing you and I should do is lift the entire
city of Chicago...
1)
When The Going Gets Tough, The Tough Get Creative
Extremely successful people make the impossible possible.
And they do it by being resourceful. Creative.
The research shows most people don't do what is best,
they do what is easy. Successful people, on the other hand, struggle to find a
better way.
In the 1800's, Chicago was filthy. Not "it smells in
here" filthy, but "people are dying from disease" filthy.
Via How We Got to Now: Six Innovations That Made the
Modern World:
The effects of all this filth were not just offensive to
the senses; they were deadly. Epidemics of cholera and dysentery erupted
regularly in the 1850s. Sixty people died a day during the outbreak of cholera
in the summer of 1854.
But how do you dig sewers underneath the entire city of
Chicago with 19th century technology? Seems impossible. Nope.
Maverick railway engineer Ellis Chesbrough said we'll
just lift the whole city. And so he did.
Via How We Got to Now: Six Innovations That Made the
Modern World:
But here Chesbrough’s unique history helped him come up
with an alternate scenario, reminding him of a tool he had seen as a young man
working the railway: the jackscrew, a device used to lift multiton locomotives
onto the tracks. If you couldn’t dig down to create a proper grade for
drainage, why not use jackscrews to lift the city up? Aided by the young George
Pullman, who would later make a fortune building railway cars, Chesbrough
launched one of the most ambitious engineering projects of the nineteenth
century. Building by building, Chicago was lifted by an army of men with
jackscrews. As the jackscrews raised the buildings inch by inch, workmen would
dig holes under the building foundations and install thick timbers to support
them, while masons scrambled to build a new footing under the structure. Sewer
lines were inserted beneath buildings with main lines running down the center
of streets, which were then buried in landfill that had been dredged out of the
Chicago River, raising the entire city almost ten feet on average.
Nothing was shut down. As a 750-ton hotel was lifted,
people went about their lives inside -- perhaps only taking a second to marvel
at the surreal experience going on beneath them.
Isn't accomplishing huge stuff like this hard? Of course
it's hard. But when you try to do things bigger and better you have one
enormous advantage: other people's laziness. You're trying to improve and
they're not.
Elon Musk realized the same thing in his quest to build a
better spacecraft.
NASA always felt you had to have crazy high standards for
equipment that would get you into space. Makes sense, but what they didn't do
was pay attention to just how much better cheap, off-the-shelf technology had
gotten over the years.
Musk believed much of what was being produced now was up
to the job. So, ignoring NASA, he tested it. And he was right.
Via Elon Musk: Tesla, SpaceX, and the Quest for a
Fantastic Future:
“Traditional aerospace has been doing things the same way
for a very, very long time,” said Drew Eldeen, a former SpaceX engineer. “The
biggest challenge was convincing NASA to give something new a try and building
a paper trail that showed the parts were high enough quality.” To prove that
it’s making the right choice to NASA and itself, SpaceX will sometimes load a
rocket with both the standard equipment and prototypes of its own design for
testing during flight. Engineers then compare the performance characteristics
of the devices. Once a SpaceX design equals or outperforms the commercial
products, it becomes the de facto hardware.
This kind of creativity is seen in all types of
successful people... even drug dealers.
Yes, drug dealing is illegal but undoubtedly successful,
so you can learn some good from the bad.
The Colombian authorities had finally nailed Pablo
Escobar. And the judge wouldn't take a bribe. So what did Escobar do? No, he
didn't kill him. Pablo got creative.
He hired the judge's brother as his attorney, forcing the
judge to recuse himself. The replacement took the bribe.
Via Pirates, Prisoners, and Lepers: Lessons from Life
Outside the Law:
Potentially facing a long prison sentence, Escobar tried
to bribe the judge, who refused the offer. Escobar then hired the judge’s
brother as his attorney, forcing the judge to recuse himself from the case. The
next judge accepted Escobar’s bribe.
We often hear a "no" and stop. Or we double
down with what didn't work the first time. Wrong.
Do like extremely successful people do: get creative.
So you've stopped banging your head against the wall and
you're being innovative. Cool. How do you impress the people who can back your
awesome capers? That's easy: stop trying.
2)
Don't Be Great. Be Consistently Good.
Everyone wants to look great during that big
presentation, to excel during that critical moment.
But that's not how Steve Martin became the king of
comedy. He didn't worry about being the best at any particular time.
He focused on improving his skills and being consistently
good no matter what the situation.
Via Born Standing Up: A Comic's Life:
I learned a lesson: It was easy to be great. Every
entertainer has a night when everything is clicking. These nights are
accidental and statistical: Like lucky cards in poker, you can count on them
occurring over time. What was hard was to be good, consistently good, night
after night, no matter what the abominable circumstances.
Yes, Steve Martin. The silly guy on SNL shouting,
"We're two wild and crazy guys!" The comedian who performed with a
fake arrow through his head.
But in perhaps the height of irony, Martin took being
silly very seriously.
Via Born Standing Up: A Comic's Life:
I did stand-up comedy for eighteen years. Ten of those
years were spent learning, four years were spent refining, and four were spent
in wild success... Enjoyment while performing was rare — enjoyment would have
been an indulgent loss of focus that comedy cannot afford.
Focus less on specific opportunities and more on
improving your skills every day.
Georgetown professor Cal Newport named his book on
expertise after Martin's philosophy: you need to be "So Good They Can't
Ignore You." And Steve Martin isn't alone. Jerry Seinfeld said something
very similar.
Via Sick in the Head: Conversations About Life and
Comedy:
It’s very easy to get a break. It’s very hard to be good
enough.
Most of us think about impressing others at the important
moment. But that's all about appearances. Instead, focus on constant
improvement and be the real deal. As Jose Narosky said:
Many are the varnish. Few are the wood.
You're working hard to be the best. But what happens if
that big moment comes and you don't impress everyone?
3)
Use Rejection As Motivation
Any biography of an extremely successful person is a litany
of rejection. But they keep going.
Matthew Weiner was a writer on The Sopranos and went on
to be the creator of Mad Men. But it wasn't easy to get there. How did he keep
going?
He used rejection as fuel to motivate him and he made
sure to remember the compliments he got along the way.
Via Getting There: A Book of Mentors:
While being battered always hurts, an important survival
mechanism I've acquired over the years is to both thrive on rejections and hold
on to compliments. Rejection enrages me, but that "I'll show you!"
feeling is an extremely powerful motivator. I'm at a point where I'm afraid
that if I lose it I'll stop working. On the flip side, there's nothing like a
meaningful compliment from someone you respect.
He tells a great story of how he developed this talent
while in the fourth grade.
Via Getting There: A Book of Mentors:
In my youth I was a miserable student and rarely did my
homework. My fourth grade teacher once pulled me aside and let me have it. She
said, "Talking to you is like talking down the drain; you don't hear
anything. You think you are going to make it through the rest of your life
because you are charming. You think you don't have to do all the work -- but
you do." I remember looking up at her after this tirade and saying,
"You think I'm charming?"
So you're fueling your hard work with rejection and
remembering the kind words. So how do you get that big break?
4)
Working Hard Is The Best Way To Network
Yes, successful people show up early and leave late. But
it's not just the hard work that gets them results.
Mike Bloomberg became a billionaire and then the mayor of
New York City. He credits long hours but reveals a secondary benefit to being
at the office when most people weren't: the only people there are the
successful people.
So bring them coffee and make a friend.
Via Getting There: A Book of Mentors:
Be the first one in and the last one out. If you are
there early and stay late, you get a chance to talk to people who would not
otherwise take your call. I built many relationships by being early. You can
call the chairman of the board of almost any company early in the morning. If
he's a good chairman, he's there. The secretary's not, so he'll actually answer
the phone. The best time to strike is when gatekeepers aren't there! When I
started developing Bloomberg, I wanted feedback. So every morning I'd arrive at
the deli across the street from Merrill Lynch's headquarters at six a.m. and
buy coffee (with and without milk) and tea (with and without milk), plus a few
sugars on the side. I'd go up and roam the halls looking to see if there
happened to be somebody sitting in their office alone reading a newspaper. I'd
walk in and say, "Hi, I'm Mike Bloomberg, I bought you a cup of coffee.
I'd just like to bend your ear." Nobody is going to say, "Get outta
here" if you just bought him or her a cup of coffee. When someone would
occasionally say, "I don't drink coffee, " I would say, "Well,
then have a tea."
When you're at the office at 6AM (or still there at 10PM)
successful people know you're part of the tribe. So they give you a chance.
But what if you do network with the bigwigs and they
don't get behind your plans?
5)
Don't Wait For Permission
John Leal knew how to prevent disease: just add chlorine
to the water.
Sounds obvious to us now but in 1898 this had never been
done. And chlorine is a lethal poison. So basically what people heard was,
"HEY EVERYONE, LET'S SYSTEMATICALLY POISON THE WATER SUPPLY!"
And that got the reaction you'd expect. But Leal knew he
was right and they were wrong. So...
...he did it anyway.
Via How We Got to Now: Six Innovations That Made the
Modern World:
In almost complete secrecy, without any permission from
government authorities (and no notice to the general public), Leal decided to
add chlorine to the Jersey City reservoirs. With the help of engineer George
Warren Fuller, Leal built and installed a “chloride of lime feed facility” at
the Boonton Reservoir outside Jersey City. It was a staggering risk, given the
popular opposition to chemical filtering at the time. But the court rulings had
severely limited his timeline, and he knew that lab tests would be meaningless
to a lay audience. “Leal did not have time for a pilot study. He certainly did
not have time to build a demonstration-scale facility to test the new
technology,” Michael J. McGuire writes in his account, The Chlorine Revolution.
It worked. Of course, this got him dragged in front of a
judge, which is what happens when you do something that sounds like one of The
Joker's plans to attack Gotham City.
But Leal got off and his system was implemented across
the US. What was the result?
Via How We Got to Now: Six Innovations That Made the
Modern World:
They found that clean drinking water led to a 43 percent
reduction in total mortality in the average American city. Even more
impressive, chlorine and filtration systems reduced infant mortality by 74
percent, and child mortality by almost as much.
Similarly, scientist Barry Marshall believed that ulcers
weren't caused by in-laws, they were caused by the bacterium Helicobacter
pylori. Of course, nobody listened. So he drank a beaker of the stuff.
He got sick, puked a lot and quickly developed an ulcer.
Then he took antibiotics and tah-dah! The ulcer was gone. (Now that's how you
deal with haters.)
Marshall and his partner Robin Warren were awarded the
Nobel Prize in Medicine in 2005.
(If you've ever suspected that people develop ulcers on
their way to getting a Nobel Prize, well, how very right you are... but
probably not the way you imagined.)
No, I'm not saying you should risk poisoning yourself or
others but those who achieve success don't wait around for permission. They
test things.
And with the internet, testing ideas is now easier than
ever. There's really no excuse not to.
When Tim Ferriss was writing his first book he knew he'd
need a great title. But the title had to be great to readers, not just to him.
So he tested some names. He took out ads on Google with the various titles and
saw which one got the most clicks.
The answer surprised him. But that's how The 4-Hour
Workweek became a runaway bestseller.
Don't listen if they don't know more than you do. Test.
Some might be saying, "I've done all these things
and I'm still not a huge success!" Fine. You can't always have the best
solution to every problem. And you don't need to...
6)
If You Can't Be #1, Be Clever
Some succeed by merely differentiating. By being clever.
Doing things with a panache that people find irresistible.
We all get email receipts and we all ignore them. Why?
They're boring. They're just receipts. But Derek Sivers took it to another level
by being creative where no one else was.
When you placed an order on CDBaby, what arrived in your
email inbox? This...
Via Anything You Want: 40 Lessons for a New Kind of
Entrepreneur:
Your CD has been gently taken from our CD Baby shelves
with sterilized contamination-free gloves and placed onto a satin pillow. A
team of 50 employees inspected your CD and polished it to make sure it was in
the best possible condition before mailing. Our packing specialist from Japan
lit a candle and a hush fell over the crowd as he put your CD into the finest
gold-lined box that money can buy. We all had a wonderful celebration
afterwards and the whole party marched down the street to the post office where
the entire town of Portland waved “Bon Voyage!” to your package, on its way to
you, in our private CD Baby jet on this day, Friday, June 6th. I hope you had a
wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as
“Customer of the Year.” We're all exhausted but can't wait for you to come back
to CDBABY.COM!!
How can you not love that? And CDBaby went on to become
the biggest seller of independent music on the internet at that time, racking
up over $100 million dollars in sales.
Your stylish angle doesn't have to be the most effective
method because it can motivate others to join your efforts.
Let's go back to drug dealers for a second: after Escobar
was killed, Colombia was a mess. Crime ran rampant and people didn't trust the government.
Antanas Mockus was elected mayor of Bogotá... and he had
no idea what he was doing. He had been a philosophy professor of all things.
He had no experience in politics. In fact, he got elected
because he had no experience in politics. Nobody in the country trusted
politicians at the time. So what was his solution to lawbreaking?
Mimes.
Yeah, he hired mimes to mock lawbreakers in public. (I'd
like to post a peer-reviewed study here but I doubt there is a large body of
research on the effectiveness of silent comedy as a tool of the criminal
justice system.)
But the people of Colombia loved it.
Via Pirates, Prisoners, and Lepers: Lessons from Life
Outside the Law:
Mayor Mockus used inexpensive social pressure — such as
mimes who mocked people for jaywalking or silently teased cabbies who clogged
intersections — to restore a sense of civil order in Bogotá. He had “thumbs-up”
and “thumbs-down” cards printed and distributed around the city so that average
citizens could use to cards to actively — and peacefully — bring attention to
antisocial or prosocial behavior. For a passerby who helped a mom lift a
stroller onto a bus: thumbs-up. For hooligans hassling an old lady:
thumbs-down. People loved the cards and used them frequently.
What happened? It got citizens on board with the
government. And crime plunged.
Via Pirates, Prisoners, and Lepers: Lessons from Life
Outside the Law:
The unconventional measures triggered a new era of safety
and trust in public officials. In 1992 only 17 percent of the population
claimed to trust the police, but the level of trust increased to 75 percent by
2006. Bogota had more than 81 murders for every 100,000 inhabitants in 1992.
That number dropped to just over 16 per 100,000 inhabitants in 2012. Bogota
today has a murder rate roughly below that of Chicago, where the rate is 19 per
100,000.
Even if you don't have the best solution, if you
implement a clever one, people will love you. And if you can motivate people,
you can work wonders.
Okay, we've heard some crazy stories and learned a lot.
Let's round it up and learn the most important thing that's missing from your
personal success system.
Sum
Up
Here are some of the secrets to success on an epic scale:
- When the going gets tough, the tough get creative. Don't
do more, do different. Lift a city.
- Don't be great, be consistently good. Don't worry about
the big break, worry about being good enough.
- Use rejection as motivation. And remember the compliments
you receive. You're charming, right?
- Working hard is the best way to network. Bring coffee and
tea.
- Don't wait for permission. Don't poison anyone, but test
and prove.
- If you can't be #1, be clever. Energizing others with
style can beat "the best way." (Mimes are nodding right now.)
But financial success isn't everything. In the end, what
makes us happy with our lives is relationships. And who better to explain this
than billionaire Warren Buffett?
From : Eric Barker. ebarker@ucla.edu